Process design: plastic bag upcycling into sweatshirts.
Designing a circular process aimed at transforming unused plastic bags into fabric for the production of multicolor, unisex hoodies.
- Project context: Fashion economics and marketing exam.
- Type of work: Individual work.
Analysis of the initial context.
-
Research on the quantity of plastic bags in Italy.
-
Research on the processes of transforming into fabrics.
-
Benchmark research: analysis of similar brands.
Definition of challenges and opportunities.
-
Definition of the collection and transformation process.
-
Identification of opportunities related to the 2030 agenda and current market trends.
Definition of guidelines and project concept.
-
Definition of project design guidelines, including brand values and mission.
-
Development of the project's brand identity.
-
Analysis of the impact on the territory.
